Why Real Neon Rarely Graces the Screens of 1980s Movies and TV Shows

Introduction

The neon craze of the 1980s was a significant and colorful highpoint in fashion and design, particularly from 1983 to 1987. However, the prominence of neon in real-life fashion does not always translate to the screen. In movies and TV shows from the 1980s, neon rarely makes an appearance. In this article, we will explore the reasons behind this discrepancy and why neon fashion from the 1980s seems almost non-existent on the big and small screens.

The Rise of Neon in the 1980s

The 1980s were a period of vibrant and expressive fashion. Neon colors such as electric blue, bright pink, and vivid yellow were not only present in edgier streetwear but also in more mainstream and commercial spaces. Companies like McDonald's (Carls Jr.'s predecessor) promoted neon hues in their promotional marketing, and they even gave away neon-tinted sunglasses with combo meals. Additionally, neon appeared in sports wear and promotional items, such as Carls Jr.’s faux Wayfarers in pink, green, and yellow. In the late 1980s, women appreciated neon colors like pink board shorts, which were a hit on the beach.

From Coasts to Screens: The Delay in Neon Fashion on TV and Movie Set

Before the rise of social media, fashion trends often took six months to a year to spread across the country, particularly from coasts to inland areas. In 1986, neon colors were prominent in California, but it took time for these trends to reach the film and television industries. By the time Hollywood and TV producers began incorporating neon into their projects, the craze was already waning, making vintage neon clothing less relevant for period pieces. Furthermore, the production and costume teams are often constrained by practical considerations, such as the availability of authentic vintage clothing, budget limitations, and the need to balance visual elements for the viewing experience.

Production Constraints and Authenticity

One of the primary reasons why neon is rarely worn in 1980s movies and TV shows is the practicality of production. Authentic vintage clothing from the 1980s can be difficult to source and often costs a fortune. Additionally, neon clothing often fades or discolors over time, making it less suitable for long-term use in film production. The grueling post-production processes, including color correction, can further alter the appearance of neon hues, leading to an unsatisfying outcome. As a result, production teams often opt for more durable, high-quality, and easily modifiable costumes, which may not always reflect the exact color scheme of neon from the era.

The Evolution of Costume Design Trends

Costume design in film and television has evolved significantly over the years, reflecting broader changes in cultural narratives and design aesthetics. While neon colors were popular in the real world, the overuse of primary and bold colors in costume design can look cartoonish or juvenile on screen. Modern audiences, influenced by a constant stream of contemporary fashion and media, have a heightened sense of authenticity and appropriateness when it comes to period pieces. Therefore, costume designers are often tasked with a balance between historical accuracy and modern visual appeal, which may sometimes lead to a departure from neon as a primary fashion choice.

Conclusion

In conclusion, the absence of neon in 1980s movies and TV shows is due to a combination of practical constraints, evolving production norms, and a shift towards realistic and age-appropriate costume design. While neon was a vibrant part of 1980s fashion, its slow spread across the country, production realities, and the maturation of costume design practices have contributed to its relative dearth in the visual media of the era. However, the enduring legacy of neon can still be seen in the nostalgic enjoyment of the films and television shows of that decade, which continue to evoke the vibrant energy and spirit of the 1980s.