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Why Amazon Prime Video Movies Have Star Ratings and We Can’t Rate Them

January 07, 2025Film3003
Why Amazon Prime Video Movies Have Star Ratings and We Cant Rate Them

Why Amazon Prime Video Movies Have Star Ratings and We Can't Rate Them

On Amazon Prime Video, movies often carry aggregated star ratings based on user reviews. However, users might find it strange that they can't submit their own ratings directly. This article explores the reasons behind this practice and guides you through the methods to share your opinion on the platform.

Aggregate Ratings and Verified Users

Star ratings on Amazon Prime Video are generally based on aggregated user reviews rather than individual ratings from every viewer. While users can view these ratings, the platform does not allow all users to submit their own ratings. Instead, Amazon may collect ratings from a subset of users, critics, or through other methods and then average these to provide a star rating for each film. This approach helps in maintaining the quality and relevance of ratings, by prioritizing feedback from verified purchases, or from users who have engaged with the content in specific ways.

Amazon's Quality Assurance

Amazon's focus on certain metrics ensures that the ratings reflect a more reliable and unbiased consensus. The platform takes steps to reduce the influence of spam or biased reviews. For instance, it is more likely to collect ratings from verified purchases or users who have engaged with the content in a meaningful way. This method helps in maintaining the integrity of the rating system.

Rating Movies on Amazon Prime Video

Until you've watched a movie on Amazon Prime Video, you won't be able to rate it. There are several ways to rate a movie on Amazon Prime, but users might not be fully aware of these methods. Here’s a guide on how to rate a movie on Amazon Prime Video:

Verified Purchase and Watch**: Only users who have both rented or purchased the video from Amazon can submit a review. This means that if you watch a movie for free on a different platform, like Tubi, you won’t be able to rate it on Amazon Prime. You would have to subscribe to Amazon Prime, watch the movie there, and then rate it. Write a Review Link**: When you watch a movie on Amazon Prime, there is usually a link that takes you to a ‘write a review’ section, which is directly linked to the page about the show on Prime. This is your opportunity to share your thoughts with the community. IMDB Integration**: A2A mentions that Amazon gets their ratings from IMDB. You can rate movies you have watched, but these ratings only affect your recommendations on the platform. To offer your own ratings for movies on IMDB, you can follow the detailed steps provided by WikiHow.

User Reviews vs. Personal Experience

As we know, most of the reviews on Amazon are from customers who have rented or purchased the video from Amazon. This policy might seem frustrating to anyone who has watched a movie for free but has no means to submit a review. The system prioritizes verified users but can be limiting for those who have a personal connection with the content but are unable to submit a review due to not renting or purchasing the video.

The integration with IMDB is an indirect way to influence the ratings. By rating movies on IMDB, users can help shape the ratings that Amazon shows, even if their reviews are not directly posted on the Amazon Prime platform.

Conclusion

Amazon Prime Video's approach to star ratings balances quality and bias, ensuring that the ratings reflect a more reliable consensus. Users can still provide their opinions by writing reviews and offering ratings on external platforms like IMDB. Understanding and utilizing these methods can help users contribute to and benefit from a more comprehensive and diverse range of movie ratings.

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