Video Marketing Strategies in 2018: Trends and Tactics

Video marketing has evolved significantly in 2018, with several key trends driving new strategies and solutions. To stay ahead of the curve, marketers must strike a balance between emerging trends and time-tested methods that remain effective. This article explores essential video marketing strategies for 2018, providing insights into short video ads, personalization, and the rise of virtual reality (VR).

Short Video Ads and Social Media

As our world continues to embrace fast-paced technological changes, short video ads have become a staple in digital marketing. These ads are concise, precise, and often tailored for social media platforms. Short, clear, and engaging content grabs attention quickly and can be shared easily, increasing reach and engagement.

Short Video Ads for Social Media

Keep it short: Aim for videos under 60 seconds. Be clear and precise: Make your message crystal clear and direct. High-quality visuals: Invest in good quality video production.

Personalized Video Ads

Personalization is a critical aspect of modern video marketing. Customized video ads can significantly enhance engagement by delivering content that is genuine and relevant to the viewer. Personalized ads can be targeted based on language, topic, and even specific behavior or preferences.

Leverage Personalization

Select a specific language and topic. Build a dedicated audience list. Use advanced targeting options to reach the right audience.

The Rise of Virtual Reality (VR)

Virtual reality is gradually becoming a more common feature in our lives, and its integration into video marketing is a burgeoning trend for 2018. VR can provide a more immersive and interactive experience, making it an exciting tool to consider for your marketing campaigns.

Virtual Reality in Marketing

Create VR experiences that transport viewers to a new world. Use VR for product demonstrations and virtual tours. Gather feedback from VR users to improve your content.

Top Video Marketing Ideas to Boost Engagement and Traffic

To maximize the effectiveness of your video marketing efforts, consider the following ideas:

Five-Day Challenge Series

Challenge-series videos are a hit, as they offer several benefits for your marketing strategy. These videos provide something new to engage your audience and solve immediate problems. By building a separate list, you can maintain a strong connection with your audience and nurture them into valuable leads.

Steps for a Successful Challenge Video

Build a dedicated list for the campaign. Provide valuable content to nurture your subscribers. Foster lead generation by offering solutions to common problems.

Teach a Live Class on Facebook

Webinars provide an excellent opportunity to delve deep into topics and position yourself as an industry expert. By hosting a live class on Facebook, you can maximize engagement and build trust with your audience.

Steps to Host a Successful Webinar

Promote the event in advance on social media. Use visuals to drum up interest. Encourage registration to ensure attendees. Highlight the benefits to attract participants.

Top 5 Mistakes to Avoid in Your Industry

Sharing the most common mistakes in your industry can educate your audience and build trust with your brand. Your audience may be drawn to learn from your expertise and may trust your advice more.

Creating a Mistake Video

Identify the most common errors in your industry. Explain the consequences and provide solutions. Offer specific steps to avoid the mistakes.

Show Your Wins and Losses

Areal and transparent approach can resonate with your audience, building trust and fostering a genuine connection. Sharing both your victories and setbacks can humanize your brand and make your storytelling more compelling.

Sharing Your Story

Highlight your business's journey from failure to success. Be authentic and transparent. Encourage followers to share their own stories.

Show Your Process

How-to and explainer videos can be highly effective in demonstrating your expertise and providing immediate value to your audience. By showing your process, you can help solve problems and increase brand visibility.

Creating Process Videos

Choose a specific process that your audience cares about. Keep the video concise and to the point. Use clear visuals and narration to enhance understanding.

Recap an Event

Conferences and company events offer a wealth of content opportunities. Video recaps can help you share highlights, insights, and value with your audience, encouraging them to engage and return for future events.

Event Recap Tips

Capture interviews and key moments from the event. Highlight what attendees can learn and apply. Promote the next event to maintain momentum.

Top 3 FAQs Videos

Frequently asked questions (FAQs) are excellent topics for video content, as they provide quick, concise answers to common inquiries. These videos can be particularly helpful on social media, where users often seek quick solutions to their problems.

Creating FAQ Videos

Identify the most common questions asked by your audience. Create one video with top three answers or multiple videos for individual questions. Keep videos short and engaging to maintain viewer interest.

Host a Live QA on Social Media

Live video sessions, such as Instagram Stories and Facebook Live, are highly engaging and can provide real-time interaction with your audience. These live sessions allow you to answer questions immediately and build a connected community.

Livestreaming Tips

Choose an engaging topic or theme. Promote the live session in advance. Encourage viewers to ask questions during the session. Use engagement tools like polls and live chats.

By staying informed about the latest trends and implementing effective strategies, you can harness the power of video marketing to boost your brand's visibility, engagement, and ultimately, your bottom line.