Unveiling the SAS Motto: ‘Who Dares Wins’

The SAS Motto and Its Meaning

The SAS (Special Air Service) motto, “who dares wins,” is a well-known and powerful symbol within the British military. This line, as originally stated, is “Qui Audet Adipiscitur,” meaning “Who Dares Conquers” in Latin. The motto is intended to inspire Soldiers to take bold and decisive actions, embodying the spirit of courage and determination. Its essence can be understood through its inverse: “who doesn’t dare loses,” implying that those who hesitate and avoid risk are likely to fail.

The bitter-sweet side is highlighted in the cynical parody of the motto: “who cares who wins?” This version underscores that regardless of the challenge, the mere act of taking the first step is essential. It also draws a poignant contrast between the original sentiment and the pragmatic acceptance of the outcome.

The motto has roots in medieval Arabic poetry. It originated in a book of poems titled al-hikayat al-ajiba wal-akhbar al-ghariba, and eventually found its way into British military culture through the SAS. It aligns with the historical and cultural roots of the British Army, symbolizing the undeterred courage required to accomplish the most challenging missions.

The SAS and Pilgrims

One interesting aspect of the SAS is that they sometimes refer to themselves as "pilgrims." This self-description draws inspiration from James Elroy Flecker's poem The Golden Journey to Samarkand. The SAS barracks clock tower is inscribed with a section of this poem:

"We are the Pilgrims, master we shall go
Always a little further, it may be,
Beyond that last blue mountain barred with snow
Across that angry or that glimmering sea.
White on a throne or guarded in a cave,
There lies a prophet who can understand
Why men were born: but surely we are brave,
Who take the Golden Road to Samarkand."

This poem evokes a sense of journey and courage, aligning with the SAS's mission to undertake daring and complex operations. The term "pilgrims" in this context represents the journey of valiant soldiers on a path of great challenge and risk.

Other British Army Mottos

The SAS motto is not unique to the SAS. Several British Army regiments also use similar mottos that carry a similar ethos, encouraging bravery and tenacity despite the odds. For instance:

“Honi Soit Qui Mal y Asbestos” (modern version: “Honi Soit Qui Mal y Teflon”) which translates to “Dishonour to him who harms,” and refers to someone who is always able to avoid blame. This phrase is humorously updated by British politicians and soldiers. The Order of the Garter includes the Royal Horse Artillery, Grenadier Guards, Royal Regiment of Fusiliers, Princess of Wales Royal Regiment, Life Guards, and the Blues and Royals. These units use this motto to reflect their shared values of bravery and honor. British military units such as the Canadian Grenadier Guards, The Royal Regiment of Canada, and the Royal Montreal Regiment also adopt the motto “Honi Soit Qui Mal y Pense,” or “Evil be to him who evil thinks.”

These mottos, while distinct, all serve to instill a sense of purpose and valor in the ranks, reminding soldiers of the importance of courage and determination in the face of adversity.

In Conclusion

Whether in the SAS or other British Army regiments, the idea that “who dares wins” remains a powerful rallying cry. It encapsulates the spirit of those who are willing to step forward, face risks, and ultimately achieve great outcomes. This motto serves as a reminder not just of what the soldiers in these units are striving for, but also of the qualities required to do so: courage, resolve, and a willingness to take on challenging missions.