The Power and Perfection of Movie Trailers: Classic Examples and Lessons Learned

Movies are a cinematic art form that combines various elements to create an engaging and memorable experience. One of the most crucial components of a successful movie is its trailer. A well-crafted trailer can generate anticipation, set the tone, and even change the narrative structure of a film. In this article, we will explore some of the best and worst examples of movie trailers and discuss the key elements that make them successful.

My Favourite Movie Trailers

When it comes to movie trailers, I have a particular fondness for several titles that stand out for their unique approach and effectiveness. Here are a few of my favourites:

Alien

Alien’s trailer is a masterclass in suspense and mystery. Without giving away any plot points, it keeps viewers intrigued and on the edge of their seats. The use of sound and visual cues to hint at the horrors within is incredibly effective.

The Shining

David Lynch's haunting portrayal of The Shining has a trailer that conveys the film's eerie and oppressive atmosphere. The minimalistic approach with just a few images and a haunting score creates a sense of dread that persists long after the trailer has ended.

2001: A Space Odyssey

Stanley Kubrick’s 2001: A Space Odyssey is perhaps one of the most innovative and influential films ever made, and its trailer reflects this. The lack of dialogue and the focus on visuals and music create an otherworldly and mysterious mood, perfectly capturing the essence of the film.

For a Few Dollars More

Clint Eastwood's film builds suspense and intrigue through a series of captivating shots and a haunting score, making it an iconic example of a well-crafted trailer. The image of Eastwood’s character, with a gun, raises questions and excitement in the audience.

Psycho

Psycho’s trailer is a classic example of suspense and horror. The use of a haunting score and a single image of Norma Desmond’s face creates a sense of unease and anticipation. It's a powerful narrative tool that effectively sets the tone for the film.

Terminator 2: Judgment Day

The trailer for Terminator 2: Judgment Day is a perfect blend of action and suspense. It successfully captures the essence of the film without giving away any major plot points. The use of a clock ticking away and iconic quotes like, “I’ll be back,” create a sense of urgency and excitement.

Salvador

While not the supreme example, Salvador's trailer is remarkable for its intensity and atmosphere. The use of grainy, dark imagery and a haunting score creates a sense of chaos and tension that is both captivating and chilling.

Lessons from Dislikeable Trailers

While there are many excellent trailers, there are also several that fall short in various ways. Here are some common issues I find in trailers I dislike:

1. Spoilers

Trailers that reveal too much of the plot can be detrimental to the movie's success. By giving away key plot points, they can diminish the audience's anticipation and excitement.

2. Unnecessary Voice-overs

While voice-overs can be effective, they often feel forced and can interrupt the visual storytelling. Good trailers should let the visuals and music do the talking.

3. Cliché's and Blandness

Trailers that rely heavily on clichés, such as the "inception-horns" or "boom boom" music can be forgettable and lack originality. It's important to have a unique and compelling hook.

4. Inappropriate Editing

Badly edited trailers with abrupt transitions or low-quality editing can detract from the overall impact. A smooth and polished edit is essential for a trailer's success.

A Peculiar Case: 2017 IT Trailer

One of the most surprising cases in recent years is the trailer for IT (2017). Despite being a horror film, its trailer attracted a massive amount of attention. The trailer's success can be attributed to:

Rhythm and Timing

The pacing and rhythm of the trailer are crucial. The use of a spooky, catchy tune and sound effects contribute to the trailer's eerie atmosphere. The build-up of tension through the use of visual and auditory cues is effectively managed, leading to a satisfying climax.

Proper Storytelling

While the trailer reveals a significant portion of the plot, it is done in a way that doesn't diminish the film's mystery. The trailer summarizes the basic story and the setting, while also creating a sense of suspense and excitement.

Memorable Hooks

The visual and auditory hooks, such as the terrifying clown mask and the face of the clown, are incredibly memorable. This creates a lasting impression and curiosity, making the audience want to see more.

A Personal Favorite: Eternal Sunshine of the Spotless Mind

One of my favourite romantic films is Eternal Sunshine of the Spotless Mind. Despite a less-than-impressive trailer, the film proves to be a well-written masterpiece. The trailer's focus on romance and mystery works well when compared to the film's actual content.

Low-Quality Trailer

The trailer for Eternal Sunshine of the Spotless Mind is often criticized for its misleading content, making the film appear as a quirky and weird romantic movie. However, the actual film turns out to be a poignant and complex exploration of love, memory, and identity.

Overall Impression

While the trailer might not do justice to the actual film's brilliance, the movie itself is a triumph, blending comedy, romance, and dark humor. The film's narrative structure, which is non-linear and experimental, is a testament to its innovative storytelling.

Conclusion

In conclusion, a well-crafted movie trailer can be a powerful tool in generating anticipation and setting the tone for a film. By leveraging the right mix of visuals, music, and narrative, trailers can effectively engage audiences and make the film stand out. Whether it's a suspenseful alien invasion or a tragic love story, a well-executed trailer can be the key to a film's success.