The Legacy of Sussex Royal: Modernizing Royalty Through Charitable Initiatives

The Sussex Royal brand was a unique blend of traditional royal values with contemporary social issues, embodying a new way of engaging with the public and championing causes that resonated with modern audiences.

Charitable Initiatives

One of the key aspects of the Sussex Royal brand was their dedication to charitable initiatives. Prince Harry and Meghan, Duke and Duchess of Sussex, established the Sussex Royal Foundation, which aimed to support various causes, including mental health awareness and community development. This foundation played a pivotal role in shaping the couple's public image and their commitment to making a positive impact on society.

Social Media Presence

The Sussex royals maintained an active presence on social media platforms, using them to engage directly with the public and promote their causes. Their strategic use of social media allowed them to build a passionate following and spread their message of positivity and support for various causes. This modern approach to communication helped to bridge the gap between the royals and the younger generations, fostering a sense of accessibility and relatability.

Modern Royalty

The Sussex Royal brand sought to redefine what it meant to be royal in the contemporary world. By championing causes that resonated with younger audiences and promoting a sense of accessibility, they successfully modernized the image of the British monarchy. Their efforts to connect with the public on social issues, such as mental health, challenged traditional notions of royal authority and highlighted the importance of engaging with the community.

Diverse Collaborations

The Sussex royals engaged in various collaborations with organizations and individuals, including mental health charities and environmental groups. These partnerships helped to amplify their message and impact, demonstrating their commitment to making a difference in the world. By working with diverse stakeholders, they expanded their reach and effectively addressed a wide range of social issues, showcasing their dynamic and inclusive approach to philanthropy.

Withdrawal from Royal Duties

In early 2020, Prince Harry and Meghan announced their decision to step back from royal duties. This decision led to the eventual discontinuation of the Sussex Royal brand as the couple transitioned to independent projects in the United States. The withdrawal from royal duties marked a significant shift in their public image and career trajectory. The couple's decision to step back was influenced by a range of factors, including personal safety concerns, the position of their son Archie, and the desire for greater control over their lives and business ventures.

Trademarking and Name Change

Shortly after splitting from the charity foundation managed by William and Catherine, the Sussex couple registered their own foundation. This step was taken to ensure that their charitable efforts were not intertwined with other royal family projects, reflecting their desire for individual independence and unique approaches to philanthropy.

Following their departure from the royal duties, the British government made a decision regarding the use of the word 'Royal' in the Sussex royals' foundation's name. Due to the uncertainty of when they might return to the UK and their decision not to use HRH in their business ventures, the Secretary of State of the UK decided that they should not use the word 'Royal' in their title. This decision led to the closure of the Sussex Royal Foundation.

In the United States, the Sussex royals established a new foundation known as Archewell, which is a self-funded charitable organization. This new foundation includes two businesses: Archewell Productions and Archewell Audio, which support the charitable objectives of the foundation. Archewell represents a continuation of the Sussex royals' commitment to socially impactful initiatives and their dedication to empowering others through storytelling and audio-based content.