Exploring the Differences in Korean and Indian Beauty Standards

Beauty standards in Korea and India are two distinct worlds, each shaped by unique cultural and societal influences. While both societies value physical appearance, the criteria for what is considered beautiful vary significantly. In this article, we will delve into the differences and similarities between Korean and Indian beauty standards, focusing on facial features, body shape, and beauty practices.

Cultural Contexts and Values

India, with its large population (4 times larger than the USA), has a wide variety of beauty standards that are predominantly influenced by cultural, religious, and societal norms. Unlike in Western cultures, inner beauty is often prioritized over outer beauty. However, there is still a considerable emphasis on certain physical features, such as skin tone, body shape, and facial features.

Korean beauty standards, on the other hand, have been highly influenced by global trends and media, leading to a diverse yet highly specific set of preferences. Much like in India, inner beauty is also valued, but there is a significant focus on external appearances as well.

Facial Features

Indian Beauty Standards: In India, double eyelids, a long nose, and heart-shaped lips are common facial features. These features are often admired, and their presence does not necessarily affect the overall appearance. Indian women generally do not wear makeup in daily life, and men rarely develop an interest in makeup unless they are professionals.

Korean Beauty Standards: Korean beauty standards prioritize a pale skin tone, often considered more beautiful than a darker skin tone. A large proportion of Korean women choose to use skin lightening products to achieve this look. They also prefer a thinner and smaller nose, straight eyebrows, and a heart-shaped jawline. Heavy makeup is common and often seen as a way to enhance natural features.

Note: The beauty standards in both cultures are subjective and can vary widely among individuals.

Body Shape and Figure

Indian Beauty Standards: In India, a medium figure with a curvy body is often preferred. Indian women do not view a curvier figure negatively, and actresses like Deepika Padukone and Shah Rukh Khan are considered beautiful despite having larger hips and buttocks.

Korean Beauty Standards: The beauty standard in Korea demands a slim body with a low Body Mass Index (BMI) of around 18-20. Even if the weight is distributed in the chest and buttocks, a larger size is still considered unattractive. Women are expected to have lifted, medium-sized lips and also to keep their thighs slender.

Beauty Practices and Influences

Indian Beauty Culture: Indian women generally do not wear heavy makeup in daily life, and beauty practices are more natural. The focus is more on skincare, such as exfoliation, moisturizing, and applying light makeup to maintain a clear and glowing complexion.

Korean Beauty Culture: Korean skincare and makeup routines are among the most advanced in the world. They involve multiple steps and the use of a wide variety of products to achieve a flawless, youthful appearance. Men in Korea are less likely to be involved in makeup, but this is changing, especially among the younger generation.

Conclusion and Final Thoughts

While both Indian and Korean beauty standards prioritize inner beauty and physical attractiveness, the specific criteria and expectations differ significantly. Indian beauty standards are more diverse, allowing for a range of appearances to be considered beautiful, while Korean beauty standards are more specific and can be quite stringent.

It is important to recognize that these beauty standards are not absolute and that individual preferences and beauty practices continue to evolve. Embracing diversity and promoting self-confidence rather than adhering solely to external standards is key to a balanced approach to beauty.